Joe Dreitler Trademark lawyer

Joe Dreitler and Mary True join firm of Bricker & Eckler

Joseph R. Dreitler is a well-known trademark, copyright, unfair competition, internet and licensing attorney, with more than twenty five years of experience. Dreitler's law practice is exclusively devoted to these areas of intellectual property, including litigation. Joe was named in August 2007 by World Trademark Review as one of the Top 20 trademark lawyers in the United States as "The trademark expert's expert". He is listed in the Guide to the World's Leading Experts in Trade Mark Law; Chambers USA: America's Leading Lawyers and Who’sWho Legal. Dreitler and Mary True provide legal advice and client counseling on all trademark, copyright, internet, domain name, unfair competition, licensing, joint venture and corporate I.P. issues, both U.S. and international at Bricker & Eckler.
Joe has been interviewed about trademark law by Alison Stewart on National Public Radio. Download the 8.46meg mp3 file. Most recently he was interviwed about Anheuser-Busch being acquired by the Belgian brewer InBev. This might allow a settlement to the world's largest running (100 year old) trademark dispute which Joe worked on from 1993-96.

Dreitler and True successfully defended former Vice President Al Gore against efforts to enjoin the launch of his cable TV channel, Current TV. Current Communications Group LLC v. Current Media LLC, 76 USPQ2d 1686 (DC SD Ohio 2005). They obtained a Temporary Restraining Order (TRO) and product recall order in U.S. District Court on behalf of Elizabeth Arden, ordering that a knock-off of "Curious" Britney Spears perfume be recalled from store shelves. They represented Tiffany, Burberry, Kate Spade and Gucci in a civil action for counterfeiting in U.S. District Court, Columbus, Ohio.

Their practice includes brand development, name clearance, trademark searching, filing applications and prosecuting them in the U.S. Patent and Trademark Office. They provide quick, practical investigative assistance regarding the actual use of trademarks that appear on search reports, and also represents clients in opposition and cancellation actions at the PTO.

Dreitler and True work with clients on the trademark, copyright and domain name aspects of global business transactions, including conducting due diligence and drafting of agreements for mergers, acquisitions, divestitures, bankruptcies, licensing of joint ventures, franchises and the establishing and operation of intellectual property holding companies. Their merger, acquisition and divestiture experience includes such famous businesses as Orange Crush, Max Factor, Vicks, Olay, Eagle Snacks, Corona beer, Hawaiian Punch, Metamucil, Cover Girl, Old Spice, Sunny Delight, Starter clothing, New York magazine, Indian motorcycle and Ortho chemical. In 2005 Dreitler and True won a major victory successfully defending Joel Hyatt and former Vice President Al Gore against a trademark lawsuit in federal court in Cincinnati trying to enjoin the launch of their new cable channel, CurrentTV.

What differentiates us? We are not patent lawyers. Trademark law is the focus of our practice!
Trademark, copyright and unfair competition law is not a sideline

Here are some of the reasons why we can help you and/or your client. We have hands-on experience in global brand development for large corporations. However, we understand the needs of corporate clients to balance legal services with internal budgeting and obtain business goals.

Joes Mug Shot :)

Mr. Dreitler has or is currently serving the following organizations:

Past Chair of the Board of Governors Intellectual Property Law Section of the Ohio State Bar Association.

Served on the Board of Directors of the International Trademark Association (INTA) 1993-96.

Chair of INTA's Amicus Curiae Brief Committee from 1994 - 1996.

Assisted on the brief in INTA's Amicus brief to the Supreme Court in the 1995 case of Qualitex vs. Jacobson.

Co-author of INTA's brief to the Second Circuit Court of Appeals in the case of Warner Vision Entertainment Inc. v. Empire of Carolina Inc. The Second Circuit cited the brief with approval in reversing the trial court's decision on the intent to use provisions of the Trademark Law Revision Act (TLRA).

Joe Dreitler has frequently written and spoken on both U.S. and international trademark, unfair competition, licensing and copyright issues. His article on the Tiger Woods case was published in the Spring 2005 Akron University Law Review. His article on "Pre-Filing Strategies and Evaluation" appeared in the April 2004 IP Litigator magazine; his article on trade dress issues and the Pebble Beach v. Tour 18 case was published in the National Law Journal of May 1999; his article on the Rock and Roll Hall of Fame case was published in the National Law Journal. He spoke at the International Trademark Association (INTA) 2005 Annual Meeting in San Diego on trademark fair use; he spoke at the 2004 INTA Annual Meeting in Atlanta on ethics in trademark practice; the Practicing Law Institute (PLI) seminar in New
York on protecting non-traditional trademarks in both 2005 and 2004, the 2004 University of Akron law school IP Symposium; and in November 2003 he spoke on the Madrid Protocol and its use by multi-national trademark
owners at INTA's Leadership Meeting; he was Chair of INTA’s 2002 Trademark Trial and Appeal Board (TTAB) forum in Washington; and spoke at INTA’s 2001 Cyberspace law conference in Chicago.

He obtained experience in geographic indication and Appellation of Origin law while managing the worldwide Budweiser - Budweiser Budvar litigation.

-Mr. Dreitler holds a Bachelor of Science degree from the University of Cincinnati, a Juris Doctor degree from Chase College of Law, and is admitted to the Ohio Bar and U.S. District Court for the Southern District of Ohio.

Click here to find out about Dreitler and True's achievements, affilations, and personal history