Joe Dreitler has frequently spoken and written on both U.S. and international trademark, unfair competition, licensing and copyright issues. His article on the Tiger Woods case was published  in the Spring 2005 Akron University Law Review. His article on "Pre-Filing Strategies and Evaluation" appeared in the April 2004 IP Litigator magazine;  his article on trade dress issues and the Pebble Beach v. Tour 18 case was published in the National Law Journal of May 1999; his article on the Rock and Roll Hall of Fame case was published in the National Law Journal in May 1998.  He spoke at the International Trademark Association (INTA) 2005 Annual Meeting in San Diego on trademark fair use; spoke at  the 2004 INTA Annual Meeting in Atlanta on ethics in trademark practice; the Practicing Law Institute (PLI) seminar in New York on protecting non-traditional trademarks in both 2005 and 2004, the 2004 University of Akron law school IP Symposium; and  in November 2003 he spoke on the Madrid Protocol and its use by multi-national trademark owners at INTA's Leadership Meeting; he was Chair of INTA’s 2002 Trademark Trial and Appeal Board (TTAB) forum in Washington; and spoke at INTA’s 2001 Cyberspace law conference in Chicago. He has been a speaker in the past at the INTA Annual Meeting on topics as diverse as brand name development, searching trademarks, global trademark issues, due diligence in acquisitions to appellations of origin and geographic indications in international treaties.

He is past  Chair of the Board of Governors of the Ohio State Bar Association Intellectual Property Section. He served on the Board of Directors of INTA from 1993-96, and was Chair of INTA's 1998 annual meeting. From 1994-1996 he was Chair of INTA's Amicus Curiae Brief Committee. He assisted on the brief in INTA's Amicus brief to the Supreme Court in the 1995 case of Qualitex vs. Jacobson and was a co-author of INTA's brief to the Second Circuit Court of Appeals in the case of Warner Vision Entertainment Inc. v. Empire of Carolina Inc. 101 F.3d 259 (2nd Cir. 1996). The Second Circuit cited the brief with approval in reversing the trial court's decision on the intent to use provisions of the Trademark Law Revision Act (TLRA).

He developed expertise in geographic indication and Appellation of Origin law while managing the worldwide Budweiser - Budweiser Budvar litigation over rights to the Budweiser trademark. He was a participant at the World Intellectual Property Organization ( WIPO ) Symposia on the conflict between trademarks and geographic indications in Funchal (Madeira), Portugal in 1993 and Melbourne, Australia in 1995.

Mr. Dreitler holds a Bachelor of Science degree from the University of Cincinnati, a Juris Doctor degree from Chase ,College of Law, N.K.U., and is admitted to the Ohio Bar and U.S. District Court for the Southern District of Ohio. He is a commercially rated pilot with instrument and multi-engine ratings, and enjoys playing golf and rating golf courses as a member of the Golf Digest panel for America's Top 100 Courses.